IIR
Live event production, podcast development, and trade show support for a trusted industrial intelligence company focused on delivering insight with clarity and authority.
Project Purpose
Industrial Info Resources needed a production partner who could support more than a single event, helping modernize how their expertise was experienced across live environments, recorded content, and trade show engagement. Publicly, IIR positions itself around trusted industrial data, market intelligence, outlook events, and podcast-driven insight, which made consistency, clarity, and credibility especially important across every touchpoint.
- Live event technical leadership
- Content and studio development
- Trade show experience support
What began as live event support grew into a broader partnership built around execution, consistency, and trust. From outlook events and LED-driven stage environments to podcast production, branded studio development, and trade show expansion, the work was shaped to help IIR communicate trusted insight in a more modern, polished, and scalable way.
Achieved Goals
We helped translate IIR’s expertise into live, recorded, and experiential formats that better supported how the company communicates trusted intelligence to the industrial market.
- Elevated the live event experience
- Built a scalable podcast platform
- Expanded trade show engagement
From stage production and LED-driven event environments to podcast set development and trade show execution, the work was built to support IIR’s larger goal of delivering trusted market insight in ways that feel current, credible, and highly usable.
“Up2Live helped us present our content in a more modern and effective way, and that quickly grew into a much broader partnership.”
